Thoughtful &
heartcrafted design

for purpose-led BRANDS

I'm Joy Beljera

HELLO THERE!

A Filipina brand and graphic designer serving clients globally. My passion lies in crafting thoughtful, heart crafted designs that help purpose-led brands not only stand out in their space but also stand for something meaningful.

For studios and agencies looking to work with a designer who brings both creativity and a heartfelt approach to every project, and for leaders of purpose-driven brands ready to elevate their visual identity, let's connect!

If you’re curious about my journey and experiences, you may download my curriculum vitae here.

My Work

Creative Direction
Visual Identity
Social Media Templates

PODCAST

Paths to Purpose

Briana Patisserie

PATISSERIE/BAKERY BRAND

Brand Strategy
Creative Direction
Visual Identity
Print Collateral Design
Social Media Templates

Brand Strategy
Creative Direction
Visual Identity
Social Media Templates

GLOBAL COMMUNITY FOR PURPOSE-LED WOMXN

The Co.here Network

Brand Strategy
Creative Direction
Visual Identity
Illustrations (AI-Generated)
Social Media Templates

UX DESIGN AGENCY

Claire Freshney

BREE JAVIER
Founder of Briana Patisserie

1/5

I am very grateful that I chose Laya Design Studio in helping me with my brand identity.

Joy was such a pleasure to work with and I am very happy with how my logo, color palette, etc. came out. Because of this whole investment, I am now more proud of my brand and very much excited to apply this to my social media account and other collaterals. This is a really good investment especially for anyone who is just starting their own business. I highly recommend!

KARA HAWKINS
Founder of The Co.here Network
Host of Paths to Purpose Podcast

2/5

I absolutely love the brands that Joy has created for my business and podcast! Not only is the brand visually stunning, but what Joy created perfectly reflects my written vision (and adds to it even more!) Her detailed approach made sure that she understood the values, intentions and 'feel' of the business, and translated it into a unique, creative visual brand identity that is even better than I could have imagined.

On top of that, Joy is a pleasure to work with, and I always felt seen and heard as a client. She gave me space and guidance to articulate my vision as well as the ability to lean on and learn from her expertise to make the brand identity more comprehensive. I would work with Joy again in a heartbeat!

HIBA BALFAQIH
Trauma Psychologist
Founder of the School of Mindhacking

3/5

Joy is a superstar! I have been working with her for over a year & she's the best thing that has happened to my business. She is dependable, proactive and has the ability to learn a new industry by self-research and self-study.

RENEE FROJO
Content Marketer for Purpose-led Businesses

4/5

Joy from Laya Design Studio is, well, simply a joy to work with. Thorough, communicative, creative and kind, she delivered everything on time and better than expected. I’m so happy I came across her page!

MANNY WIGGINS
Product Leader, DJ & Music Artist

5/5

Working with Joy for a year was an amazing experience! Her attention to details and her passion around understanding your needs have been invaluable. She has an ability to quickly understand the ask and spin up great graphics that usually don’t require a lot of tweaks. She is very responsive, responsible, and truly delivers on her commitments. I would recommend Joy to anyone with a branding or design need.

Love Notes

from Clients

2% of the investment on every full branding project will be donated to the child we sponsored through World Vision PH, an organization that aims to alleviate child hunger in the Philippines.

Let's build a better world together.

You were made to turn
your vision into reality

let's make it happen.

Contact me at email at hello@joybeljera.com and let's chat about your branding and design needs!

heartfelt musings about all things branding, biz and creative living over at @laya.designstudio

Thoughtful & heartcrafted design